Black Friday 2011 Projected to be Biggest Black Friday Yet

This year experts are projecting that Black Friday will be the biggest, most expansive Black Friday yet.

Beyond just discounting prices on popular products for Black Friday, consumer giants are taking new measures to lure shoppers into their stores on the biggest shopping day of the year.

Target, Macy’s, and Kohl’s have all announced that they will be opening their doors come midnight on Nov. 25.

The new measures are leading some experts to call Black Friday this year by a new name, “Midnight Black” due to fact that companies are opening at the first possible minute of the day in order to bait more shoppers.

Brad Wilson, an online shopping expert that runs websites that focus on Black Friday and bargain shopping, has said that the new measures are a push by retailers to do “everything they can to prolong that day and that weekend.”

Even web companies have jumped on the Black Friday bandwagon. has started a Black Friday website allowing customers to shop prior to the Friday following Thanksgiving. Amazon’s website offers consumers new deals every day leading up to the big Black Friday sale.

Some of the most exciting predictions for this year’s heaviest discounts mainly include electronics such as the HP $99 TouchPad tablet, laptops, and flat screen televisions. Other products slated to face the biggest cuts for America’s favorite sale day include Apple’s iPad, video games, GPS navigators, and the Barnes & Noble’s Nook.

For those who are concerned that the staggering economy will hamper sales, experts suggest that Black Friday is still the best day to get great deals on America's most desired products.

Wilson told The Street last week, “Black Friday and Cyber Monday are legitimately the best days to shop.”

Last year consumers spent an estimated $10.7 billion.

With deals starting early, stores opening at midnight, and sales available both in store and online, Britt Beemer, a retail analyst of America’s Research Group suggests that this year is set to be the biggest Black Friday ever yet.

Furthermore, with the economy still struggling to repair and consumers looking to save wherever they can, it appears as though this year will indeed be the wildest Black Friday America has experienced.

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