Conservative groups are speaking out against the latest H&M clothing ad, titled "She's a Lady," which shows two teenage girls kissing.
One Million Moms Director Monica Cole wrote in an article for the American Family Association that her organization "is not sure of H&M clothing company's thought process behind their new television ad, but if they are attempting to offend customers and families, they have succeeded."
Cole described the ad in question: "H&M's newest 'She's a Lady' commercial includes ... a woman wearing skimpy lingerie and ends with two teenage girls kissing while underwater. Parents find this type of advertising inappropriate and unnecessary especially since H&M's target market is teens."
MailOnline reports that the clothing company's ad includes American transgender model Hari Nef, along with British-Ghanaian model Adwoa Aboah, who is the founder of Gurls Talk, a platform for discussing social justice, feminism and gender equality.
An H&M spokesman argued that the video segments seek to portray the diversity among modern women.
"The latest campaign celebrates diversity as well as inspirational women from various backgrounds, encouraging women around the world to embrace their personal style and take pride in who they truly are and what they stand for," the spokesperson said.
One Million Moms, which often speaks out against highly sexualized ads and TV shows that target children or teenagers, said that the clothing company's marketing team may believe its newest ad to be politically correct, but it is "disgusting and confusing for children," and is "pushing the LBGT agenda."
"Let H&M know their new ad is irresponsible," Cole urged readers, asking them to contact H&M and ask that the ad be pulled down.
AFA itself has also started campaigns against ads that it finds offensive, including a June 2016 edition of Travel and Leisure magazine that featured a Hilton Worldwide ad of two men together in bed.
"If Hilton had advertised two men playing tennis, cards, or having lunch, that would have been reasonable. However, Hilton chose to make a cultural and social statement by purposely marketing the promotion of homosexuality to a large segment of the population who finds the idea of two men sleeping together unnatural and offensive," AFA said at the time, and announced a petition against the ad.