5 Super Bowl LI Ads That Got Political
II. Airbnb, #weaccept
Labeled by Vox as "perhaps the most blatantly political commercial to air during Super Bowl 51," Airbnb aired an ad featuring the faces of diverse people and a social media hashtag #weaccept.
The commercial emphasized embracing all people regardless of race, religion, or sexual preference and mentioned nothing of the actual type of business Airbnb runs.
The ad comes not long after Airbnb took an official stance against President Donald Trump's executive order limiting immigration from seven predominantly Muslim nations.
"People who've been displaced, whether because of war or conflict or other factors, are acutely vulnerable to not being accepted," stated Airbnb leadership. "They are, quite literally, in need of a place to belong, which is why we've been inspired to take action."
Airbnb posted the ad on their official YouTube page on Sunday. As of Monday afternoon it has gotten over 1.9 million views and more than 1,700 likes. It also has over 1,200 dislikes and several comments critical of the ad's message.
