5 Times the Pro-Life Cause Was Accidentally Endorsed
Doritos
In 2016 during Super Bowl 50, Doritos ran a 30-second commercial featuring an expectant mother whose late term baby, seen via sonogram, is clearly interested in eating the brand name chips.
When the father moves a Dorito's chip along the belly, the sonogram shows the child moving along with the chip, then the mother in annoyance throws the bag of chips away.
After the mom threw the chip, viewers are left to infer that the baby jolted out of the mother's womb to go after the chip, as the mother, father, and doctor all scream.
While not meant to be a political ad, the National Abortion Rights Action League protested the commercial, complaining that the chip company was "humanizing fetuses" and thus endorsing the pro-life agenda.
"#NotBuyingIt - that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50," stated NARAL on Twitter.
