October has seen the unveiling of new smartphones and operating systems for Apple and Samsung and Google.
Apple unveiled its iPhone 4S and iOS 5 on Oct. 4 at the "Let's Talk iPhone" media event in Cupertino, Calif.
Samsung and Google unveiled their Galaxy Nexus and Android 4.0, Ice Cream Sandwich on Oct. 19 at the "Samsung Mobile Unpacked: Google Episode" media event in Hong Kong, China.
While commentators are still weighing in on the Galaxy Nexus and Ice Cream Sandwich OS, reviews have been mostly positive.
Many are enamored by various new specs on Ice Cream Sandwich powered Galaxy Nexus such as its Face Unlock screen, its Gallery app, which features a built-in photo editor, its major updates for Google mobile services such as Gmail, YouTube and Calendar and its phone-to-phone sharing mechanism, Android Beam.
The phone is scheduled to release sometime in November. Commentators suggest it will release sometime after Nov. 10.
Despite an overall positive reception, sales may be the overall determining factor of the popularity of the Galaxy Nexus and the Ice Cream Sandwich OS.
One of its predecessors, the Galaxy S2, which is known as the "iPhone Killer," has sold over 10 million handsets since its international release in late April.
The iPhone 4S received a lackluster response after its unveiling. Many have considered it simply an update of the iPhone 4 since it has retained the original chassis of its predecessor and only seen software updates.
However, the main feature on the iPhone 4S, the artificial intelligence system, Siri has greatly aided its popularity.
The iPhone 4S released on Oct. 14 and sold over 4 million handsets worldwide in just three days, beating out the 1.7 million sales record of the iPhone 4 during the same time frame.
While iPhone 4S is doing well in sales, Samsung representatives spoke at "Samsung Mobile Unpacked" about Android's ever increasing popularity since its inception just three years ago.
"The Android platform is the most popular mobile platform in the world," said Samsung's head of Mobile Communication, JK Shin.
While Apple's single line of smartphones and corresponding OS's have an unprecedented amount of popularity, the Android OS has garnered an equally impressive amount renown by being available on a vast range of different handsets.